Two answers dominate the search results, and neither is a budget you can use
Search this question and you get two kinds of pages. One is a storefront platform advertising a flat monthly price that covers the software only. The other is an agency quoting a single project fee that can differ hugely from client to client, because that one number is standing in for a scope nobody has actually written down.
Neither answer is dishonest, exactly — they're both answering a narrower question than the one you asked. The platform's price answers "what does the software cost." The agency's number answers "what will we charge you to not have to think about this." Neither answers "what are the actual cost lines," which is the only version of the question a real budget can be built from.
Split every line into one-time build cost and recurring running cost before comparing anything
The fastest way to make two unrelated quotes look comparable is to put a one-time number next to a recurring one and call it apples to apples. A one-time engineering cost, paid once to get the storefront live, says nothing about what it costs to keep running six months later. A recurring platform fee says nothing about how much integration work went into the launch itself.
Once the two are separated, most quotes get easier to read honestly. A quote that's mostly recurring and light on one-time detail is telling you the heavy lifting either already happened inside their template, or hasn't happened yet. A quote that's almost entirely one-time and vague about ongoing fees is missing half the picture — someone still pays for hosting, transaction processing and upkeep every month after launch.
- One-time: initial build and design, payment and shipping integration, language and font fixes, compliance and invoice formatting
- Recurring: platform or hosting fee, per-transaction payment processing, carrier integration upkeep, ongoing content and compliance updates
The line items a generic website quote leaves out once you're actually entering a market
A generic "build me a website" quote and a localized-storefront-in-a-new-market quote should not cost the same, because the second one carries line items the first never has to touch. Local payment methods are the obvious one — a checkout that only accepts the methods familiar to the market you're leaving, not the one you're entering, quietly loses buyers at the last step no matter how good the rest of the site looks.
Fulfillment is the quieter one. Connecting local carriers so an order's status updates automatically, instead of someone manually checking a courier's site and re-typing tracking numbers, is real integration work — and exactly the kind of line a template price leaves out by default. Compliance and invoicing follow the same pattern: local invoice formats, tax display rules, and whatever registration proof local payment processors require before they'll let you accept money at all are engineering and paperwork a generic quote was never scoped to include.
- Local payment method integration, not just a generic card processor
- Carrier and fulfillment API connections, not manual status updates
- Invoice and tax display formatting for the local market
- Language and font rendering fixed across every screen, not just the homepage
Any single number you're quoted, including a 'starting from' price, is an anchor — not a final total
Ask three vendors for a price and you'll get three different numbers, and the honest reason isn't that two of them are wrong — it's that a single number, given before anyone has scoped your category, your market or what you already have in place, is necessarily a guess. The useful move isn't chasing a tighter guess. It's asking for the quote broken into the lines above, so you can see which ones are fixed and which depend on decisions you haven't made yet.
According to our own published pricing, the AI Storefront System starts from $4,999+ — and that number works the same way every other 'starting from' price does: it's a starting anchor, not a final quote. What moves it is exactly the list above — how many local payment methods and carriers need integrating, how much language and compliance work the market requires, and what you're bringing to the table already.

